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Social TV: How Marketers Can Reach and Engage A...
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The Internet didn´t kill TV! It has become its best friend. Americans are watching more television than ever before, and we´re engaging online at the same time we´re tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.Social TV topics include: Leveraging the second screen to drive synched and deeper brand engagement; Using social ratings analytics tools to find and target lean-forward audiences; Aligning brand messaging to content as it travels time-shifted across devices; Determining the best strategy to approach marketing via connected TVs; Employing addressable TV advertising to maximize content relevancy; and Testing and learning from the most cutting-edge emerging TV innovations. The rise of one technology doesn´t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: William Dufris. Audio sample: http://samples.audible.de/bk/adbl/004821/bk_adbl_004821_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Communicate to Influence: How to Inspire Your A...
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The gold standard for communication training programs. Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to...but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method - a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: Learn which barriers prevent you from getting better The Communicator´s Roadmap: Use a tool to visually chart what type of communication experience you create The Behaviors of Trust: Align what you say with how you say it to better connect with your audience The Decker Grid: Shift your message from self-centered, all-about-me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It´s time to learn how. Stop informing. Start inspiring. Ben Decker and Kelly Decker are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500 companies and startups alike, and regularly deliver keynotes to large audiences. Together they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. 1. Language: English. Narrator: John Brancy. Audio sample: http://samples.audible.de/bk/graw/000181/bk_graw_000181_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Brand, Meet Story: How to Create Engaging Conte...
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Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That´s because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand´s message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the listeners´ interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the ´´human moments´´ that truly engage an audience. Filled with examples from Levy´s experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will hear, love, and share. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/002067/bk_gdan_002067_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Email Marketing: Build a Massive Mailing List, ...
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Learn the advanced email marketing strategy and tactics that grow your business and your career! Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and produce measureable results with popular email marketing platforms. Here is a preview of what you´ll hear: Email marketing vs. social media marketing Design a newsletter Establish a strong bond with your subscribers Cheapest and effective advertising technique Targeting the right people Make money through email list building Provide a value to your subscribers Automate your email list Email marketing campaigns And much, much more! Take action today, and download this book now! 1. Language: English. Narrator: John Hays. Audio sample: http://samples.audible.de/bk/acx0/117375/bk_acx0_117375_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Captive Audience , Hörbuch, Digital, 1, 737min
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Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market - it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America´s global economic standing. 1. Language: English. Narrator: Carol Hendrickson. Audio sample: http://samples.audible.de/bk/adbl/012800/bk_adbl_012800_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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An Audience for Einstein , Hörbuch, Digital, 1,...
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Professor Percival Marlowe is a brilliant, elderly astrophysicist who is dying - his greatest achievement still unfinished. Doctor Carl Dorning, a neurosurgeon, finally discovers a secret method of transplanting memories from one person to another, thanks to Marlowe´s millions. Miguel Sanchez, a homeless boy, agrees to become the recipient of Marlowe´s knowledge and personality in this unorthodox experiment, enticed by Dorning´s promises of intelligence, wealth, and respect, but dangerously unaware that his own identity will be lost forever. What results is a seesaw battle for control of Miguel´s body, as Marlowe learns to his dismay what his lifetime of arrogance and conceit has earned him. And when Marlowe stumbles upon the shocking procedure Dorning used in desperation to succeed, the professor does what he must to defeat Dorning and redeem himself at last. 1. Language: English. Narrator: Clifton Satterfield. Audio sample: http://samples.audible.de/bk/acx0/004196/bk_acx0_004196_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Grabbing Your Audience’s Attention Immediately:...
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This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition by Jerry Weissman, available in print and digital formats.The world´s number-one corporate presentation consultant teaches seven proven techniques for grabbing your audience from the get-go - and never letting go! Picture your audience at the start of your presentation. Where are their minds? Chances are, not on you. If you were to launch into your presentation at full speed, describing your product, service, or technology, you´d vault ahead of them. Instead, capture them immediately, with an Opening Gambit. 1. Language: English. Narrator: Ken Kliban. Audio sample: http://samples.audible.de/bk/adbl/002086/bk_adbl_002086_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Grab Your Audience´s Attention: First Impressio...
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This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience by Mark Magnacca, available in print and digital formats.Create an irresistible ´´Positioning Statement´´ that will make everyone want to know more about you! The cliche ´´You never get a second chance to make a first impression´´ is absolutely right. And the way you answer the question, ´´What do you do for a living?´´ usually determines whether or not people will want to listen to what you have to say. Here´s how to get them engaged immediately. 1. Language: English. Narrator: Ken Kliban. Audio sample: http://samples.audible.de/bk/adbl/002088/bk_adbl_002088_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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